Art Dubai 2019

Art Dubai is one of the world’s leading international art fairs. In 2019 the fair had 28,500 visitors, exhibited over 500 artists from 92 galleries all over the world. With its role cemented as major catalyst in the activation of art and culture from the MENASA region, Art Dubai’s international scope is uniquely positioned to offer exciting new global perspectives and broaden conversations about art from diverse geographies often not exposed to the global art fair landscape. Art Dubai’s mission extends to cultivating an ecosystem of not only art, but also education, mentorship and thought leadership.

My role was to design a new look and feel for the fair that was fresh and in line with the core branding campaign. I handled the design and the project management of the build out of the fair. I created the mood boards, sketches, 3d renderings, wayfinding, and preliminary cad drawings for the contractors. I was also able to negotiate a competitively priced build contract with a new contractor to implement the new design which was much more involved than what Art Dubai had ever done.